About ProspectEd

We are passionate about the intersection of education and technology.

ProspectEd is run by former EdTech sales leaders who vet candidates like a VP of Sales—because we were the VP of Sales.

What you get: peer-level vetting, access to passive “dark pool” talent, and a post-hire ramp plan that protects your revenue.

Our Search Team

ProspectEd Search is led by former K–12 EdTech revenue operators. We’ve carried quota, built teams, and lived the district buying cycle—so we evaluate candidates the way a real hiring manager would.

What that means in practice:We pressure-test deal motion fit (pilot -> rollout, stakeholders, procurement, timing) We vet to your stage (builder vs scaler, first leader vs second system)We deliver fewer candidates with higher conviction plus a ramp plan to protect the outcome

The real issue isn’t a lack of candidates.

It’s the cost of a sales mis-hire.

A bad revenue hire doesn’t just cost comp. It costs pipeline, time, morale, and the quarter you can’t get back.

Traditional recruiting optimizes for filling a seat. We optimize for hitting the number.

Why "Embedded Operator" Wins

Areas of Impact

Growth Strategy

Accelerate business growth with consulting that drives product innovation, sharpens marketing strategies, and optimizes sales performance to achieve your strategic goals.

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People

Find, develop, and evaluate exceptional talent with tailored solutions that build your team’s bench strength, refine sales performance, and align candidates with your business goals.

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Go-To-Market

Accelerate Your Market Entry with Expert Demand Generation, SDR Solutions, and Assisted HubSpot Setup.

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HubSpot Partner Consulting

Maximize your business potential with expert guidance, exclusive resources, and cost-effective solutions through a HubSpot Partner.

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What our clients say

“ProspectEd brought genuine care, thoughtful guidance, and was an absolute pleasure to work with. I always looked forward to our check-ins.”

Terra Schultz

“ProspectEd stood out for clear communication, deep understanding of the hiring landscape, and genuine interest in finding the right fit.”

Dawn Katte

“With ProspectEd, you’re not just working with a recruiter, you’re working with a trusted advisor and friend.”

Justin Prengeman

“ProspectEd was transparent, communicative, and always one step ahead so there were no surprises throughout the entire process.”

Terra Schultz

“ProspectEd was consistently informative, prompt in their responses, and highly supportive throughout the process.”

Dawn Katte

“ProspectEd provided white glove-level service, listened deeply to my parameters, and only shared opportunities that checked all my boxes.”

Carolyn Ash

“ProspectEd took the time to understand what truly makes a prospect and company a great fit—not just on paper.”

Terra Schultz

“ProspectEd balanced the needs of both parties with professionalism and tact, ensuring clarity and alignment every step of the way.”

Dawn Katte

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Frequently Asked Questions

What roles do you recruit for?

Revenue leadership and go-to-market operators in K–12 EdTech: VPs/Heads of Sales, Demand Gen/Marketing leaders, RevOps, AE/AM leadership, and key first hires.

Do you work retained or contingent?

Typically retained for leadership roles where mis-hire risk is highest. (We can offer flexible structures for the right partners.)

Are you acting as our interim VP of Sales?

No. We advise, vet, and de-risk. You own execution—we provide the architecture, evaluation, and ramp support.

How do you avoid “hiring people like you”?

We use a structured scorecard + consistent Operator Interview rubric to evaluate outcomes and behaviors—not personality clones.

Contact

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